Copywriting can seem like a dark art. It’s not. There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words. And these steps are simple enough for a complete beginner to use. Look, if you follow each step in this […] The post How Read more about How to Copywrite – Get Insane Results as a Beginner[…]
Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and profits over the long term, adjusting for inflation. He says that it’s important for leaders to think more strategically about not just the rate Read more about Rethinking Growth at All Costs[…]
The automotive ecosystem will become more competitive. Micromarket insights that allow automotive players in Europe to sharpen and tailor their strategies can be a competitive advantage. Source: McKinsey Winning in the European automotive industry: A micromarket approach
The physical shopping experience matters more than ever, says Value Retail founder Scott Malkin, whose company owns some of the world’s best-performing luxury shopping destinations. Source: McKinsey Luxury retail is about ‘emotions, not transactions’
Not all tech trends are created equal. Keeping a clear eye on what matters can help steer to better decisions. Source: McKinsey False friends or good ends? The CIO’s four-point guide to navigating technology trends
Global cooperation is key to better human lives. Our new barometer, developed with the World Economic Forum, can help leaders track trends, monitor critical outcomes, and act to increase cooperation. Source: McKinsey Strengthening fraying ties: The Global Cooperation Barometer 2024
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Leap Day Babies | No. 169[…]
Experts from across the healthcare ecosystem discuss insights, actions, and imperatives for better representation in clinical trials. Source: McKinsey Accelerating diversity in clinical trials
It’s not easy to set your resume apart from your competition. Most job applicants get rejected in the first round of application screening, and only 2 to 3% of applicants receive an interview call. So what changes can you make to your resume to increase your chances of getting a […] The post 8 Read more about 8 Easy Tricks to Have the Perfect Call Center Resume[…]
Welcome to this edition of Voices on Infrastructure by the Global Infrastructure Initiative (GII). Source: McKinsey News from the Global Infrastructure Initiative: February 2024