The Consumer Psychology of Adopting AI

Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services. For marketers and product managers, it’s vital to understand what is driving that resistance to adoption. Julian De Freitas is an assistant professor in the marketing unit at Harvard Business Read more about The Consumer Psychology of Adopting AI[…]

The McKinsey Crossword: Nature of the Beast | No. 220

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Nature of the Beast | No. 220[…]

Digitale zorg in Nederland: Van evolutie naar revolutie

Digitale zorg draagt bij aan betaalbare, toegankelijke en hoogwaardige gezondheidszorg. Momenteel lukt het ons echter niet om bewezen effectieve digitale technologie te implementeren of op te schalen. We presenteren vijf cruciale acties om de huidige evolutie van digitale zorg te transformeren in een ware revolutie. Bij succesvolle implementatie en opschaling kan het potentieel van Read more about Digitale zorg in Nederland: Van evolutie naar revolutie[…]