Wharton professor discusses the difference between “mega” and “micro” influencers in ad campaigns.…Read More Source: Knowledge @ Wharton Is Influencer Marketing Worth It?

Managing a call center well requires a lot of careful decision-making and even more data to back it up. At the same time, though, it can be extremely difficult to know which KPIs and metrics matter the most to your specific business. There are three types of call center reports […] The post 3 Read more about 3 Types of Call Center Reporting and Which Is Right for You[…]

If you’re a senior leader, managing technology has never been more challenging. You face hard decisions about how to incorporate technology into your organization. But how do you cut through the noise to understand what a tool—especially a brand-new technology like generative AI—could mean for your organization or your team? HBR IdeaCast has a Read more about Special Series: Tech at Work[…]

Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More Source: Knowledge @ Wharton What Is the Role of Customers in the Gig Economy?

In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the “Gen Z on Gen Z” podcast.…Read More Source: Knowledge @ Wharton Co-hosts of the ‘Gen Z on Gen Z’ Podcast

Wharton experts speak with Bill Connelly, ESPN football analyst.…Read More Source: Knowledge @ Wharton 2024 NFL Draft

Asian and Pacific Islander consumers could generate billions of dollars in additional revenue—if the film and television industry can improve the representation and authenticity of API content. Source: McKinsey From margins to mainstream: Asians and Pacific Islanders in Hollywood

Quantum technology could create value worth trillions of dollars within the next decade. The third annual Quantum Technology Monitor synthesizes the latest opportunities in this burgeoning field. Source: McKinsey Steady progress in approaching the quantum advantage

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim.…Read More Source: Knowledge @ Wharton Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans

Professor Olivia S. Mitchell explains why financial literacy education should be lifelong.…Read More Source: Knowledge @ Wharton Why Is Financial Literacy Important? | Olivia S. Mitchell