Rewiring martech: From cost center to growth engine
AI is giving leaders the chance for a “re-do” so marketing technology can finally realize its potential. Source: McKinsey Rewiring martech: From cost center to growth engine
AI is giving leaders the chance for a “re-do” so marketing technology can finally realize its potential. Source: McKinsey Rewiring martech: From cost center to growth engine
Research shows how a new set of gains can be unlocked when payment systems allow users to transact seamlessly across different platforms.…Read More Source: Knowledge @ Wharton How Payment Systems Benefit From Interoperability
In an excerpt from his book ‘The Leader’s Brain,’ Wharton neuroscientist Michael Platt talks about three leadership skills that are critical in an increasingly automated world.…Read More Source: Knowledge @ Wharton How Can Leaders Adapt to AI?
Professor Judd Kessler explains the hidden economics that affect our lives. …Read More Source: Knowledge @ Wharton Lucky by Design | Judd Kessler
When it first came out in 2005, Freakonomics unearthed the hidden side to everything, helping bring behavioral economics to the forefront of popular culture. But it also has had lasting impacts on how leaders understand problems, how advertisers understand consumers, and how we all understand the workplace. Coauthor Stephen Dubner explains the difficulty of Read more about 20 Years of Freakonomics: How It Changed Business[…]
By partnering with their procurement teams, state and local government leaders can improve procurement efficiency using proven practices and leading-edge AI. Source: McKinsey Procurement efficiency: A modern strategy for state and local leaders
Scenario-based valuation that accounts for multiple potential cycles can yield more accurate forecasts Source: McKinsey How to value cyclical companies
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Rhyming Hits | No. 255[…]
Managing nonfinancial risk requires far more than simply shoring up legacy systems and processes. Leading institutions focus on four actions. Source: McKinsey Operational resilience has become critical. How are banks responding?
What if insurance weren’t just a safety net—but a springboard? Here, AIA, GAIP, and McKinsey explore how insurers can build trust, personalize solutions, and empower communities. Source: McKinsey The future of insurance is personal: Insights from Asia’s industry leaders