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There are few jobs that demand decisive, clear thinking under pressure more than that of a fighter jet pilot. But the best combat pilots don’t act on gut and muscle memory alone. They train to use proven mental models for making tough, fast decisions with extremely high stakes. Hasard Lee is a U.S. Air Read more about How One F-35 Fighter Pilot Makes Decisions Under Pressure[…]
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In an excerpt from their book ‘The Customer-Base Audit,’ Peter Fader, Bruce Hardie, and Michael Ross ask critical questions to help you gauge how much you really understand about your customers’ buying behavior. …Read More Source: Knowledge @ Wharton What Do You Really Know About Your Customer Base?