Jay Corriveau

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    Author Talks: Philip Kotler and Giuseppe Stigliano on retail’s next chapter

    Posted on March 19, 2024March 19, 2024 by j


    More than 70 percent of US malls have closed. What does that mean for the future of shopping? Philip Kotler, “the father of modern marketing,” and Giuseppe Stigliano discuss retail’s “perfect storm.”
    Source: McKinsey

    Author Talks: Philip Kotler and Giuseppe Stigliano on retail’s next chapter

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