Wharton’s Jonah Berger explains how writing style can predict future success.…Read More Source: Knowledge @ Wharton What Does Your Writing Style Say About You?

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive mind Read more about Trying to Persuade and Other Big Mistakes Marketers Make[…]

Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Source: McKinsey The Read more about The McKinsey Crossword: Heterological Words | No. 190[…]

Operations technologies are here. Productivity gains are not. Why? It’s increasingly clear that to transform industrial production, industrial organizations must also be transformed. Source: McKinsey Today’s industrial revolution calls for an organization to match

Nursing home reforms could include helping elderly patients overcome information frictions, linking payments with performance, and strengthening ratings, according to Wharton research.…Read More Source: Knowledge @ Wharton How to Align Private Equity Motives with Nursing Home Outcomes

FourKites founder and CEO Matt Elenjickal discusses how digitization can help logistics customers who are dealing with ongoing supply-chain-infrastructure disruptions. Source: McKinsey FourKites’ CEO on the value of digitization

Organizations that have a distinctive capability can set themselves apart from the competition. It’s time to build your superpower. Source: McKinsey Unleashing your superpower

SEKO senior vice president for global ocean freight Akhil Nair discusses the significant disruptions that AI could bring to the world of logistics. Source: McKinsey SEKO’s head of ocean freight on the AI future

Demand for sustainable aviation fuel could outpace supply by 2030 without a significant increase in capacity. Forward-leaning aviation players use a combination of strategies to source SAF, including equity investments, to help scale the ecosystem. Source: McKinsey How the aviation industry could help scale sustainable fuel production

Recent issues at canals and ports have created supply chain uncertainty. How do logistics executives help their customers cope? Source: McKinsey How are logistics executives navigating supply chain disruptions?