Winning in Nigeria: Pharma’s next frontier

Winning in Nigeria: Pharma’s next frontier
Amid the country’s downturn, should companies still be looking here for growth? Yes—and we can learn five lessons from players getting it right today.
Amid the country’s downturn, should companies still be looking here for growth? Yes—and we can learn five lessons from players getting it right today.
Source: McKinsey

Winning in Nigeria: Pharma’s next frontier