Why innovative products aren’t enough for a successful pharma launch

Why innovative products aren’t enough for a successful pharma launch
In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients, an agile approach, and an engaged organization.
In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients, an agile approach, and an engaged organization.
Source: McKinsey

Why innovative products aren’t enough for a successful pharma launch

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