The heartbeat of modern marketing: Data activation and personalization

The heartbeat of modern marketing: Data activation and personalization
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.
Source: McKinsey

The heartbeat of modern marketing: Data activation and personalization