Savvy and sophisticated: Meet China’s evolving car buyers

Savvy and sophisticated: Meet China’s evolving car buyers
Our 2017 survey of Chinese auto consumers shows they’re demanding more from carmakers. How can companies keep up with shifts in this must-win market?
Our 2017 survey of Chinese auto consumers shows they’re demanding more from carmakers. How can companies keep up with shifts in this must-win market?
Source: McKinsey

Savvy and sophisticated: Meet China’s evolving car buyers

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