Putting customer experience at the heart of next-generation operating models

Putting customer experience at the heart of next-generation operating models
The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made, as well.
The benefits of improved customer experience can be fleeting unless changes to supporting back-end operations are made, as well.
Source: McKinsey

Putting customer experience at the heart of next-generation operating models

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