Playing to connectedness

Playing to connectedness
Steven Mendel, the co-founder and CEO of UK-based insurance distribution company Bought by Many talks about understanding customers’ requirements via scrutiny of social media, and mobile-enabling their every transaction.
Steven Mendel, the co-founder and CEO of UK-based insurance distribution company Bought by Many talks about understanding customers’ requirements via scrutiny of social media, and mobile-enabling their every transaction.
Source: McKinsey

Playing to connectedness