Chinese luxury consumers: More global, more demanding, still spending

Chinese luxury consumers: More global, more demanding, still spending
Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.
Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.
Source: McKinsey

Chinese luxury consumers: More global, more demanding, still spending

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