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How to Improve Your Alexa Ranking in 30 Days or Less
Numbers don’t lie.
When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.
Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.
They’ll use it to gauge your business’s health and whether it’s trending up or down.
The lower your Alexa Rank, the better, and vice versa.
This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.
In this post, I’d like to discuss two key things.
First, I’d like to talk about the factors that Alexa assesses when determining rankings.
Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.
Let’s hit it.
What’s an Alexa Rank?
Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.
According to Avangate,
“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.
Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:
“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”
Here’s what Google’s Alexa Rank looks like at number one:
And here’s what Quick Sprout looks like at the moment:
Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million.
Which factors does Alexa analyze?
Before we can formulate a game plan, it’s important to understand what Alexa is looking at when assigning a ranking to websites.
Fortunately, Alexa is very upfront about how its data is calculated.
According to the Alexa Blog, “Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1.”
“The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.”
They also provide a couple of graphs to illustrate this:
Of course, Google receives more traffic than any other site on the Internet.
It gets more daily visitors and pageviews, so it sits at the top of the mountain.
Alexa also points out the fact that the closer you get to the top of the plot, the harder it gets to move up a rank.
While it may be fairly easy for a site ranking 24,500,132 to move up to, say, 20 million, it’s significantly more difficult to climb from 50 to 40.
The main takeaway is that it’s all about two key factors: (1) average daily visitors and (2) pageviews over the last three months.
That being said, here’s what you need to do in order to improve your Alexa Ranking quickly.
Certify your site metrics
If you don’t mind making a small investment, it’s a good idea to use Alexa’s Certified Site Metrics.
This will give you an Alexa Certified Code, which will directly measure your site’s traffic.
It offers several advantages:
- You get a more accurate Alexa Rank
- You have access to more in-depth analytics reports (there’s a private dashboard)
- You can closely monitor your site’s performance
- You also have the option of displaying unique visitors, pageviews, and ranks publicly
Here are the different pricing options:
It’s also important to note that you get a free monthly SEO audit with the “Insight” plan and a full site audit with the “Advanced” plan every two weeks.
This is just something to keep in mind when choosing a plan.
Here’s a screenshot from Alexa support, explaining how to get your site certified:
The bottom line is that certifying your site metrics gives you an advantage over other websites.
You can gain a clearer perspective on the health of your site and are equipped with tools to improve your ranking.
Produce epic content
Sorry if I sound like a broken record with the whole “epic content” thing.
But when you break it all down, it’s an essential component of online marketing on many levels.
I’m not going to bore you with all the gory details, but it’s extremely important to create A+ content that genuinely satisfies your audience.
Check out this guide I wrote on Neil Patel for pretty much everything you need to know on the subject.
This will be a necessity for boosting your Alexa Ranking.
Get quality backlinks
What are two critical factors that Google takes into account when assigning a ranking to your website?
Trust and authority. In fact, “Domain trust/authority represents 23.87% of Google’s ranking algorithm.”
One of the most straightforward ways to increase your site’s trust/authority is to obtain quality inbound links.
You know the drill. They need to be from reputable, relevant websites.
I realize this is obviously easier said than done.
I wish it was as easy as putting out a few decent blog posts and having multiple big name publications chomping at the bit to link to you.
Of course, it’s a fairly arduous process.
But at the end of the day, it all goes back to creating great content.
In fact, I like to adhere to the 90/10 rule of link building, where “90% of your effort should go into creating great content, and 10% into link building.”
And when it comes to the process of link building, there’s one technique that outshines all the rest: guest-posting.
Now, I’m not going to rehash what I’ve already written about this topic here. But you can learn the essentials from this guide on Quick Sprout.
If you can get even a few guest posts published on reputable websites, this should result in an improved Alexa Ranking within a month.
Analyze your competitors’ keywords
Here’s a question for you.
What’s your motivation behind wanting to improve your Alexa Ranking?
I bet it’s to have a better ranking than your primary competitors. Right?
Of course, you’ll want to outperform the competition. But how do you go about it?
One of the best ways to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords.
You’ll want to know which keywords are bringing them the most traffic, generating backlinks, and so on.
Once you know which keywords are driving the bulk of traffic to their websites, you can optimize your site for those keywords and build momentum.
It’s like killing two birds with one stone. Not only will your Alexa Rank improve, your overall SEO rankings should improve as well.
But how can you analyze their keywords?
I recommend using Google’s Keyword Planner.
There are a lot of tools out there, but this is perhaps the most universal. Besides, Google is usually the go-to source for Internet data.
Here’s what you do.
Go to your Keyword Planner dashboard.
Click on “Search for new keywords using a phrase, website or category.”
Under “Your landing page,” type in the URL of a competitor.
I’ll just use quicksprout.com as an example:
Click on “Get Ideas” at the bottom, and your screen will be populated with a list of competitor keywords.
Here are just a handful that popped up from my search:
The great thing about using the Keyword Planner is that you can instantly determine the volume of monthly searches and the level of competition for each keyword.
Creating better content that outperforms your competitors is a great way to gradually boost your SEO and at the same time improve your Alexa Rank.
But in order to see a significant improvement within 30 days, I would suggest first going after the “low hanging fruit,” meaning keywords with minimal competition and a lot of searches.
Focus on those initially for a surge in your ranking.
In many ways, your Alexa Rank directly affects the health and progress of your business.
It’s something that key stakeholders will often look at when determining whether or not your company is worth doing business with.
Therefore, achieving a favorable ranking (at least in the top 100,000) should be a priority.
If you follow this formula, I can pretty much guarantee that you will see at least a reasonable improvement fairly quickly.
However, if your site ranks really poorly, it may take awhile to get to the point where your business is attractive to stakeholders.
And because your Alexa Rank is such an important metric, I recommend making your efforts at improving it ongoing.
How big of a factor has your Alexa Ranking been in terms of business partnerships and opportunities?
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7 Tools for Generating Infinite Content Ideas for Your Blog
Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.
But what does suck is having to constantly come up with new ideas for blog posts.
It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.
Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”
And the struggle is real.
If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.
So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.
Some have been home runs and some have been strikeouts.
But there are seven in particular I really like and want to share with you.
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
This is one of my favorites for generating a handful of ideas quickly. Five to be exact.
I love it because it’s incredibly easy to use.
Literally within seconds, you’ll have five legitimate blog post titles at your fingertips.
All you have to do is enter up to three nouns in the search boxes:
In this case, let’s try “content marketing.” Here’s what happens:
Voila! I instantly get five viable blog topics.
If you want more, click “Try Again,” and it will take you back to the home screen.
From there, you can perform another search using the same keywords, or you can experiment with different keyword options.
I will say that HubSpot’s Blog Topic Generator isn’t ideal if you need to come up with dozens of ideas right out of the gate.
But it’s a great starting point.
You may have heard me mention BuzzSumo before.
I love this tool and have been using it to guide my content marketing efforts for a few years now.
It’s awesome because it does more than just provide you with content ideas. Much more!
It also does the following:
- tells you the number of shares and social engagements content receives
- identifies key sharers
- displays backlinks
- shows you top trending content
In other words, you can quickly tell how well content is performing and what’s resonating the most with readers.
This information is helpful because it lets you know which angles to take with your blog and makes it easier to strike while the iron is hot when topics are peaking.
Here’s what happens when I search for “content marketing” on BuzzSumo:
Notice that it provides me with an in-depth glimpse of the content that’s crushing it at the moment.
More specifically, I can see the number of:
- Facebook engagements
- LinkedIn shares
- Twitter shares
- Pinterest shares
- Google+ shares
- Total shares
If you look to the right of this info, you’ll notice two more features: “View backlinks” and “View sharers.”
Both add a whole new dimension to the content prospecting process.
But let me give you a heads up.
The free version is fairly limited and won’t necessarily show you the big picture. You also can’t take advantage of all the features.
That’s why I recommend using the Pro version if you’ve got the budget.
As of early 2017, it costs $79 per month.
I know this may seem steep to some marketers, but it’s a worthwhile investment in my opinion.
This is basically a news aggregator that lets you know what’s happening online.
Alltop runs the gamut in terms of topics and covers everything from science and religion to photography and fashion. It’s all there.
Here’s what you see when you first land on the Alltop homepage:
It’s basically a hodgepodge of different content.
Skimming through the homepage may help you generate some ideas, depending on your niche.
But what I recommend is searching for a specific topic in the search box.
Here’s just a fraction of what I get when I search for “content marketing:”
Alltop displays five posts from relevant blogs, and you can simply browse through the list for ideas.
Or you can take it one step further and click on a specific blog and scan it individually.
I’ve found this to be helpful, and you can potentially find some epic new resources you haven’t been aware of before.
The bottom line is that you can usually come up with a ton of ideas in a short period of time.
You can also get a feel for overarching trends to gauge what’s popular at the moment.
Using this tool is simple.
Enter a keyword, and UberSuggest will supply you with dozens, and sometimes hundreds, of phrases that include your keyword.
Here’s a screenshot of what popped up when I used “content marketing” as a keyword:
It’s kind of like the Google Keyword Planner but more streamlined.
UberSuggest won’t provide you with info such as search volume, competition, etc., but it’s perfect for coming up with content ideas for your blog quickly.
Another cool feature is “Expand this keyword,” which you’ll see after clicking on a particular keyword.
Here’s what happens when I expand “content marketing strategy.”
Notice that it’s a more comprehensive list of keyword phrases based on “content marketing strategy.”
In theory, you can use one simple keyword to generate thousands of content ideas with UberSuggest.
I’m sure you’re at least somewhat familiar with Google Trends.
I use it for several marketing purposes, mainly to perform market research and determine interest in a particular topic.
But did you know that Google Trends can be used for generating content ideas as well?
Now let me say that this isn’t nearly as comprehensive as the previous tools I listed, but it definitely serves a purpose. Three to be exact.
Again, let’s use “content marketing” as an example.
First, you can browse through “Related topics” to see what’s popular.
This can help you identify other influential resources you may want to check out, which can potentially give you additional ideas.
Second, you can scan through “Related queries” to see which search queries are most popular on Google at the moment:
Third, you can use Google Trends to determine whether a topic is trending up or down.
Here’s what the interest in content marketing looks like at the moment:
When you put it all together, Google Trends can be quite handy for generating ideas.
If you’re looking for a super quick way to come up with a click-worthy blog title, look no further than this tool.
While it’s by no means as robust as, say, BuzzSumo, it works great for generating a title that your audience will eat up.
Here’s an example:
For more ideas, click the refresh button.
I like Portent’s Content Idea Generator because it’s an easy way to come up with cool and catchy titles.
It’s particularly good if you’re looking for a dash of humor.
So here’s the deal with link bait.
It can potentially be detrimental to your marketing campaign.
I mean it may drive some initial traffic to your blog, but you’re likely to have a high bounce rate and a minimal number of return visitors if your content doesn’t actually measure up.
For that reason, I don’t recommend using titles purely intended for link bait without actually having high quality content.
That being said, Content Row’s Link Bait Title Generator is still a pretty awesome little tool to have.
The concept is simple. You enter a subject, and a handful of relevant link bait title ideas will appear.
Here’s what pops up when I enter “content marketing.”
Not too shabby.
This isn’t to say you’ll want to use every single idea this tool suggests, but you can definitely use it to streamline your brainstorming.
Most of the time, you can come up with some pretty catchy titles that will bring in considerable traffic.
Just make sure your content hits its mark.
I think we can all agree that coming up with fresh content ideas is a pain at times.
If you’ve been blogging for over a year, I’m sure you know what I’m talking about.
But fortunately, you don’t have to sit around brainstorming on your own, trying to come up with new ideas from scratch.
There are numerous tools available (many of which are free) that will assist you with this process and enable you to come up with pretty darn good ideas.
In fact, it’s tools like these that have enabled me to make continual progress and establish the audience that I have.
If you’re a serious blogger, I suggest at least checking out each of these seven tools and doing a little experimenting.
This should make it much easier to populate your blog with killer content without driving yourself crazy in the process.
Can you suggest any other tools for generating content ideas?
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